Nescafé launched an Ultimate Kit that comprised a foamer, spoon, flask and Nescafé Classic coffee powder. And they wanted the world to buy it.
To make the kit look larger than life, we dropped the ‘brand voice’ and adopted a tone of empathy by highlighting the everyday coffee-making struggles of our TG, sprinkled with humour.
We transformed ‘information’ about the components into interesting content to hook and woo the coffee lovers.We created a video that was anchored in typography and embellished by funky beats and captivating visuals.
Client - Nestle India
Agency - BBH Gurgaon
A video that was as interesting as the process of making coffee complemented by music that as fun as the kit and as fine as the coffee itself!