Nescafé Ultimate Coffee Kit

Nescafé launched an Ultimate Kit that comprised a foamer, spoon, flask and Nescafé Classic coffee powder. And they wanted the world to buy it.

How We Brewed a Storm

To make the kit look larger than life, we dropped the ‘brand voice’ and adopted a tone of empathy by highlighting the everyday coffee-making struggles of our TG, sprinkled with humour.

We transformed ‘information’ about the components into interesting content to hook and woo the coffee lovers.We created a video that was anchored in typography and embellished by funky beats and captivating visuals.

Client - Nestle India
Agency - BBH Gurgaon

The Result?

A video that was as interesting as the process of making coffee complemented by music that as fun as the kit and as fine as the coffee itself!

Raleway bold

Make the Coffee you like