AR Filters
Augmented Reality filters are virtual overlays that use computer-generated images or effects to enhance the real world. These filters can be applied to a variety of faces, objects, and environments. AR filters work by using a device's camera to track movement and positioning, allowing the filter to respond and interact with the real world in real time.
The way AR lenses and filters are used has changed along with the evolution of Instagram and Snapchat. These filters quickly went viral because it allowed for new ways of interaction on social media. Using filter creates interactive and engaging experiences and used for marketing, entertainment, and educational purposes.
Dhappa in-house team build over 150 + filters for various brands such as: Nestlé, Harper Collins, L'Oréal, Maybelline, Matrix Hair, IPL games, Rajasthan Royals -Goyal TMT, Amaron, BalleBaazi Challenge, Pokerbaazi - NPS Tournament, Tasva , WaterAid, Hero Motors, Ola Electric, Heritage Foods and so on..
70%
Higher Loyalty To The Brand
40%
Of customers willing to pay more
68%
Increased Customer Engagement
80%
Higher Conversion Rates
AR Portal
An AR portal is an augmented reality experience that creates a virtual doorway or gateway to another world, allowing users to step through and explore a new environment or dimension. This creates the illusion that they are a part of the some other world.
Face Filters
AR face filters are virtual overlays that use augmented reality technology to modify facial features in real time. These filters can add accessories, change facial expressions, and even transform the face into animals or other creatures. The filters work by tracking facial movements using a device's camera and then applying the filter in real time.
Game Filters
AR filters including mini-games for social media take excitement to the next level. These games typically require a device with a camera and use the camera to track movement and positioning in order to create an interactive and immersive gaming experience. AR games can be played indoors or outdoors and have become increasingly popular in recent years
Control and activate elements in an AR games with facial expressions like opening your mouth, eyes, moving your head, tapping the screens, hand movements etc.
Target Tracker
Trigger an effect when the camera is pointed at an image in the real world, like a poster for a movie or some object.
Try On
AR try-on filter is a way that allows users to virtually try on products using augmented reality. Users can see how makeup, products, clothing, accessories would look on them before making a purchase. This technology provides a convenient and interactive way for users to try on products, without the need for physical samples or visiting a store.
World Effects
World effects usually use the back facing camera to add virtual objects into real world environments. User can virtually place true-to-scale 3D models in there own space and make them appear as part of your world. By overlaying details onto the environment, users can find their way to the products they’re looking for. Superimposition can also provide shoppers virtual overlays with details like price, features, and so on.
